Sales Techniques for Jewelry | Small Business

By Updated August 07, 2022

Whether you are selling online, in a store or at an auction, specific tips for selling jewelry can help you close the sale and get the best prices for your pieces. Buying jewelry is an emotional time for some people, especially when it comes to jewelry related to weddings. You’ll often be handling sensitivities among your customers. Developing good sales techniques for jewelry is essential for success.

Whether you’re interested in becoming a jeweler or selling your unworn jewelry online, sales techniques help. Before you start selling, ask yourself some questions about your items to help determine how and where to sell your items. When done the right way, selling jewelry can be a worthwhile endeavor.

Jewelry Salesperson Job Description

A jewelry salesperson is responsible for greeting customers, helping them find the perfect piece of jewelry and closing the sale. Salespeople must be knowledgeable about different jewelry metals, gemstones and styles to best assist their customers. They must also be able to work under pressure and meet sales goals. A successful jewelry salesperson is patient, personable, and has excellent customer service skills. ZipRecruiter points out that hiring managers in this field often look for soft skills such as a positive outlook, active listening, and the ability to read a situation.

According to Indeed, the average jewelry salesperson salary is ​$46,595​ per year. Salespeople who work on commission can earn significantly more, depending on their sales ability, customer base and location. The top earners in this field make over ​$100,000​ per year. Sales skills, people skills and the ability to close a sale are necessary.

Tips for Selling Jewelry

One critical tip for selling jewelry is to take pictures of your jewelry from different angles. This range of photos gives potential buyers a good idea of what the piece looks like and helps them decide. Once you have all the pictures and information, you can start thinking about where to sell your jewelry.

There are many different places to sell jewelry. You can sell online on sites like eBay or Etsy, at a physical store, or even at a pawn shop. Each method has different selling fees, shipping costs and return policies, so it’s essential to be aware of these before making a decision.

When you sell jewelry, it’s also vital to provide customer service. This means responding to questions, providing accurate descriptions and offering fair prices. You’re more likely to make a sale and build a good reputation if you provide good customer service.

Best Place to Sell Jewelry

Some places are better than others for selling jewelry. For example, online sites like eBay and Etsy have a wider reach than a physical store. However, they charge selling fees and may have strict return policies. Pawn shops give you quick cash, but you’ll likely get less money for your piece.

Where you sell your jewelry also depends on the type of jewelry. If you’re reselling your jewelry or selling jewelry from home, the American Gem Society suggests having it appraised by a certified jeweler. This appraisal helps you set a price and guides your next steps. You can also set up a booth at a craft fair or farmer’s market if you’re selling new or handmade jewelry.

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