If there’s one thing that I’ve learnt over my many years as a fashion editor, it is that the most stylish people are not those that spend thousands on their wardrobes, and who only buy designer clothes.
Being able to afford items that are well-made can help, sure, but true style is about creativity, confidence and attitude. With that in mind, here are a few simple style lessons that I’ve learnt along the way – including from a few of my stylish friends and colleagues – that can help transform your look for less.
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1. Small but mighty
Beauty minis are cute, yes, but can also be more wallet-friendly compared to full-sized products. Chemist Warehouse has a small but well-stocked travel section, while Mecca’s minis and travel size section is definitely worth a peruse (in-store, these items are often near the tills to encourage last minute purchases). It’s a great way to trial beauty products too, to see if they’re worth further investment.
2. Know how to shop chain stores
Fast fashion is not your friend, but for many it is the only way they are able to shop – whether for affordability or accessibility reasons. The key to shopping big chain stores is to know what to look for, and to reject impulse buying that will lead to the ever-growing pile of fashion waste.
Look for fabrics that will last (like 100% cotton, which is not perfect but often better than polyester),