Can generative AI like ChatGPT provide valid and practical fashion advice?

Do image consultants have anything to fear from the rise of generative AI? While ChatGPT has countless functions, many could still remain unexplored.

In fact, it turns out that the conversational AI does a pretty good job as a personal shopper, able to generate outfits based on a simple request, an image, a trend, or even a specific body type.

Could it be a revolution in the making?

What to wear with cargo jeans? What outfit to choose for a first date? What are the ideal pants for a woman with hips? What to wear with that pair of shoes you just bought?

No matter what the doubters might say, all these questions can now be answered by the AI chatbot in just a few seconds.

ChatGPT can indeed act as a veritable personal shopper, if not a virtual stylist or assistant, providing fully personalised fashion recommendations in a few clicks.

A feat that could well inspire ready-to-wear brands, and even major luxury labels, who undoubtedly won’t hesitate to use it to their own ends.

Read more: Jeans above, jeans below, jeans everywhere! The denim-on-denim trend is back

Creating a look from a simple image

Until that happens, users can explore directly for themselves – and for free – all the possibilities of the conversational AI as a virtual stylist. By using an image, for example.

By providing the AI chatbot with a visual showing a pair of sneakers, or a hat, for example, you can ask it to create one or more looks according to your needs and preferences.

In a few clicks, the artificial intelligence provides a very detailed answer.

From a simple picture of black sneakers – a fashion classic – ChatGPT provides no less than three looks: a first one that’s urban and trendy,

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What Will AI Mean for Fashion?

PARIS — The race to create new artificial intelligence tools promises to revolutionize the fashion industry, from product design to brand communication — but will computers eventually replace creatives?

Underpinning the competition between tech giants is a new era of “generative AI,” a creative artificial intelligence that starts from a prompt and produces original output, like ChatGPT, which is capable of generating elaborate written responses on the basis of a few words.

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The technology has also been infiltrating fashion, through a variety of apps and platforms including art and image generators Midjourney and Stable Diffusion. The development could upend the industry by reducing the need for many junior positions, such as assistant designers, product developers and graphic designers.

Launched in October, supply chain platform Cala’s generative AI feature is built with the deep learning model developed by OpenAI, the U.S. artificial intelligence research laboratory behind ChatGPT. It can throw out designs in seconds with simple word combinations.

Cala and other image generators have catalogued every image that already exists on the internet, and brings together elements to create new images – reality-based but remixed with the AI’s imagination.

A prompt such as “red jacket” will give a user hundreds of iterations, while a more detailed description such as “jacket like Brad Pitt in ‘Fight Club’” will create original variations on the theme.

“You can iterate very quickly through an idea without ever needing to sketch something,” said Cala chief executive officer Andrew Wyatt. Through Cala’s mobile app, a user can also create a design on the fly. “Instead of drawing on the back of a napkin at a coffee shop or a bar, you could just start rendering a real garment,” he said.

Users can also upload their own image and have the AI produce variations of

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