Why Loewe Is Guaranteed To Be The ‘It’ Brand Of 2023

The name on everyone’s lips for the past few seasons is one half if us don’t even know how to pronounce. We are, of course, talking about Loewe (or “lo-weh-vay”, if you’re in need of a crash course).

Since 2013, when Irish creative director Jonathan Anderson took the helm of the brand, the luxury Spanish maison has been revered as one of the most imaginative and experimental labels in the luxury fashion fold.

Even through the pandemic, Loewe remained firm in their craft-first approach to design and unwavering commitment to working with innovative photographers, referencing avant garde artisans and keeping fashion frivolous.

However, it wasn’t really until the brand’s Spring/Summer 2022 show—the label’s first runway presentation after COVID—that we astutely sat up and paid attention.

Since that show, Loewe has focused on surrealist and experimental designs which are perfectly apt for the uncertain landscape we find ourselves navigating post-pandemic.

Simply put: Loewe has become synonymous with innovative and boundary pushing creations—whether this be a stiletto with a cracked egg heel, the bodice of a dress featuring pursed lips that slightly resembles this not-so-salubrious part of human anatomy, or a phallic-inspired anthurium dress.

Yet, despite the brand being coveted by the celebrity style set and lauded by industry insiders, it is only peripherally known on the mainstream.

So, before the brand blows up even further and begins to saturate every corner of the cultural zeitgeist, we’ve rounded up the eight things you likely didn’t know about Loewe, even if you are a bona fide style savant.

How Do You Pronounce Loewe?

But, before we get into it, we need to address the very important question of how to actually pronounce the label that will soon be selling out.

Loewe themselves are aware of the question mark that hovers

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