The name on everyone’s lips for the past few seasons is one half if us don’t even know how to pronounce. We are, of course, talking about Loewe (or “lo-weh-vay”, if you’re in need of a crash course).
Even through the pandemic, Loewe remained firm in their craft-first approach to design and unwavering commitment to working with innovative photographers, referencing avant garde artisans and keeping fashion frivolous.
Since that show, Loewe has focused on surrealist and experimental designs which are perfectly apt for the uncertain landscape we find ourselves navigating post-pandemic.
Simply put: Loewe has become synonymous with innovative and boundary pushing creations—whether this be a stiletto with a cracked egg heel, the bodice of a dress featuring pursed lips that slightly resembles this not-so-salubrious part of human anatomy, or a phallic-inspired anthurium dress.
Yet, despite the brand being coveted by the celebrity style set and lauded by industry insiders, it is only peripherally known on the mainstream.
So, before the brand blows up even further and begins to saturate every corner of the cultural zeitgeist, we’ve rounded up the eight things you likely didn’t know about Loewe, even if you are a bona fide style savant.
How Do You Pronounce Loewe?
But, before we get into it, we need to address the very important question of how to actually pronounce the label that will soon be selling out.
Loewe themselves are aware of the question mark that hovers