What is clean beauty? – The Globe and Mail

Curious about the differences between clean and green when it comes to beauty products? Not sure what ingredients to avoid? Us too. To tease out the nuances in this space, we asked leaders at three clean beauty brands to share their perspectives and insights. The bottom line: There’s no one-size-fits-all answer, but there’s a collective effort to be kinder to our skin, and the environment.

Who: Gregg Renfrew, founder and executive Chair, Beautycounter

In 2011, Gregg Renfrew founded Beautycounter after realizing that many chemicals used in personal care products in the United States had actually been banned or restricted in the European Union. She set out to create effective, clean beauty products that would also be safe for human health. Since then, the Certified B-Corp brand has been an advocate for ingredient safety and transparency in the United States and Canada, created a Blueprint for Clean set of safety standards, and committed to using only recycled, recyclable, refillable, reused, or compostable packaging by 2025.

How do you define clean skincare?

For us, taking chemicals of concern out is the first step, and our holistic and comprehensive approach to clean looks at a variety of different factors to try to bring the highest performing and safest products into the market that take care of the health of people, but also take care of the health of the Earth.

What ingredients would you never use?

We have almost 1,800 ingredients that we’ve banned or restricted on our Never List, including formaldehyde, coal tar, parabens, classes of phthalates, PEGs [polyethylene glycol] and EDTA [ethylenediaminetetraacetic acid]. We offer a consumer-friendly version that offers a quick reference for ingredients of concern to help guide consumer decision-making when purchasing cleaner personal care products. We have shared this list of about 17 ingredients openly since we

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