Johnny Depp is back as the face of Dior. Is it a branding masterstroke or disaster?

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Actor Johnny Depp has renewed his ambassador contract with Dior, reports suggest. Source: Instagram/Dior Beauty

Actor Johnny Depp has reportedly signed a seven-figure deal with international fashion company Dior just months after a high-profile defamation case heard abuse allegations from his ex-wife — raising an important question about redemption in the age of ambassador and influencer marketing.

This week, Depp was reinstated as the face of Dior Beauty fragrance Sauvage on Instagram reportedly after senior Dior figures and fashion photographer Greg Williams attended one of Depp and Jeff Beck’s rock concerts in Paris.

The actor first signed with Dior back in 2015, but the campaign was put on hold following Amber Heard’s allegations about emotional and physical abuse at the hands of Depp — allegations that were found to be “substantially true” by a UK court.

But following Depp’s win this year in a US-based defamation case, the actor has been granted a second chance in Tinseltown, first by Dior, and now by a French film company which released depp-jeanne-du-barry-first-look-king-louis-xv/”first images of his new role in a biopic today.

It comes as more than a dozen celebrities have quietly removed their support from an Instagram statement Depp posted in the wake of his success in court, after unsealed documents rehashed his history of alleged misconduct with testimony from ex-agent Tracey Jacobs and ex-girlfriend Ellen Barkin.

By reinstating Depp as the face of the brand’s fragrance, is Dior alienating a large chunk of its consumer base who may be disturbed by Depp’s dark past, or is working with Depp as an ambassador a brand masterstroke in guaranteeing headlines while speaking to consumers who believe Depp was innocent of all allegations?

Two brand experts weigh in.


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Johnny Depp Signs Multiyear Deal With Dior After Defamation Lawsuit

  • Johnny Depp has signed a seven-figure, multiyear contract with Dior, a source confirmed to Insider.
  • Following his defamation case against ex-wife Amber Heard, Depp is again the face of Dior’s Sauvage.
  • In 2019, Dior faced cultural-appropriation allegations over the scent’s name and marketing.

Johnny Depp is back to endorsing a controversial Dior fragrance after his defamation lawsuit against ex-wife Amber Heard finished in June.

Depp has signed a seven-figure, multiyear contract with Dior to resume his role as the face of the French fashion house’s fragrance Sauvage, a source close to the deal has confirmed to Insider. 

The actor has been an ambassador for Dior since 2015, according to The New York Times, and appeared in a mini film to promote Sauvage in 2019. Dior faced accusations of cultural appropriation at the time, with many arguing that the fragrance’s name and its marketing centered on Native American culture was offensive. 

On Monday, the 59-year-old actor and Dior Beauty shared their first partnership post since the verdict in his court case, captioned: “Fearless yet human, just like Sauvage.” In the black-and-white images shared on Instagram, taken by photographer Greg Williams, Depp can be seen playing guitar backstage at Olympia Hall in Paris ahead of a performance.

A second Instagram post shared on Tuesday showed a bottle of Sauvage next to Depp’s guitar, and Dior Beauty included a quote from Depp in the caption about how the scent brings back memories for him. A third post from Dior Beauty, also shared on Tuesday, showed a video interview with Depp backstage. In the clip, he says it’s “apt” to be performing at Paris’ Olympia Hall as it’s where he saw his ex-wife Vanessa Paradis perform and took his children to see Bob Dylan.

A post shared by Dior

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