Johnny Depp is back as the face of Dior. Is it a branding masterstroke or disaster?

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Actor Johnny Depp has renewed his ambassador contract with Dior, reports suggest. Source: Instagram/Dior Beauty

Actor Johnny Depp has reportedly signed a seven-figure deal with international fashion company Dior just months after a high-profile defamation case heard abuse allegations from his ex-wife — raising an important question about redemption in the age of ambassador and influencer marketing.

This week, Depp was reinstated as the face of Dior Beauty fragrance Sauvage on Instagram reportedly after senior Dior figures and fashion photographer Greg Williams attended one of Depp and Jeff Beck’s rock concerts in Paris.

The actor first signed with Dior back in 2015, but the campaign was put on hold following Amber Heard’s allegations about emotional and physical abuse at the hands of Depp — allegations that were found to be “substantially true” by a UK court.

But following Depp’s win this year in a US-based defamation case, the actor has been granted a second chance in Tinseltown, first by Dior, and now by a French film company which released depp-jeanne-du-barry-first-look-king-louis-xv/”first images of his new role in a biopic today.

It comes as more than a dozen celebrities have quietly removed their support from an Instagram statement Depp posted in the wake of his success in court, after unsealed documents rehashed his history of alleged misconduct with testimony from ex-agent Tracey Jacobs and ex-girlfriend Ellen Barkin.

By reinstating Depp as the face of the brand’s fragrance, is Dior alienating a large chunk of its consumer base who may be disturbed by Depp’s dark past, or is working with Depp as an ambassador a brand masterstroke in guaranteeing headlines while speaking to consumers who believe Depp was innocent of all allegations?

Two brand experts weigh in.


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