Johnny Depp re-signs with Dior as face of Sauvage Cologne

He first became the face of the men’s scent in 2015  and now, Johnny Depp, 59, has reportedly signed back with Dior to continue being the face of their Sauvage cologne in a multi-year deal worth millions.

According to a report, he signed on the dotted line for a seven-figure sum and already has new promotional photos ready for a new campaign, while his legal woes with ex-wife Amber Heard, 36, continue.

READ ALSO: Amber Heard breaks silence on ‘unfair’ $8million Johnny Depp verdic

According to TMZ, Johnny inked the new deal to continue fronting the fragrance after fashion photographer Greg Williams attended one of Johnny and Jeff Beck’s gigs in Paris.

The publication claims that before and after the concert, Johnny did a photo shoot with Greg, with the resulting artwork set to be be used in a new Dior advertising campaign.

Dior stood by Johnny throughout his recent trial, and sales of the cologne he advertises, Sauvage, rose at retailers, the Wall Street Journal reported in early June.

The publication stated that the cosmetics retailer and its competitor Ulta have both seen increasing sales for Depp’s cologne, making it among their top-selling fragrances online.

Meanwhile, Johnny is still entangled in legal battles with his Amber Heard – as the actress fights to overturn a court’s June settlement against her.

He was awarded $10.35 million for damages after a defamation suit against his ex-wife.

But The Aquaman actress has appealed for the award to be overturned, two months after she was ordered to pay.

Amber was denied a request for a mistrial a week before, arguing that one of the jurors on the case shouldn’t have been eligible to serve because his summons was intended for his father, who had the same name and lived at the same address.

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Johnny Depp appears in Dior ad after signing multi-million dollar deal

US actor Johnny Depp looks on during a
hearing at the Fairfax County Circuit Courthouse in Fairfax, Virginia


Johnny Depp re-signed with Dior to represent their Sauvage men’s fragrance.

Due to a new contract he has signed with the upscale company, Johnny Depp is still connected to Dior.

According to sources speaking to TMZ, Depp, 60, who won his defamation case against his ex-wife Amber Heard in June, has inked a “multi-year deal worth seven figures.”

Following the news, the clothing company posted a clip of Depp discussing his relationship with Sauvage and how the L’Olympia concert hall in Paris carries significant memories for him because it was there that he performed his musical performances with Jeff Beck.

Posted on Dior’s beauty Instagram profile, in the clip, the Rum Diary star was heard saying, “How do I feel about Paris being the last show on the tour? It’s apt.”

“I saw Vanessa [Paradis, former partner] here at the Olympia. I brought my kids to see Bob Dylan here at the Olympia. I met Charles Aznavour at the Olympia. It’s really quite a special place, and the sound from the stage is immense.”

He also discussed what Sauvage means to him, as well as how a certain smell can make you recall certain memories. Dior had previously posted a series of Depp’s photos taken backstage by Greg Williams.

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Johnny Depp signs new Dior contract to continue as the face of Sauvage cologne

Johnny Depp has agreed a new contract with Dior to remain as the face of Sauvage cologne, which he has promoted since 2015.

Even at the age of 59, Johnny Depp is maintaining his status as a male icon, as evidenced by this renewal as the face of Dior’s Sauvage perfume.

This renewal is for several years and it is believed that he’ll receive a seven-figure sum to continuing to work with Dior.

According to TMZ, Depp signed the new deal to continue fronting the fragrance after fashion photographer Greg Williams attended one of Depp‘s and Jeff Beck‘s concerts in Paris.

The publication claims that Depp did a photo shoot with Williams and that the resulting artwork will be used in a new Dior ad campaign.

Johnny Depp’s opportunities following the Amber Heard trial

Johnny Depp has spent most of 2022 in the headlines, having been involved in a high-profile defamation trial against his ex-wife Amber Heard, which he won.

Having won that trial and having charmed the audience during it, the Wall Street Journal noted that sales of the Dior fragrance had increased at the time of the trial.

Having cleared his name and having returned to the limelight, it makes sense that Dior would want to keep working with the actor.

What is next in Johnny Depp’s legal battle with Amber Heard?

Meanwhile, Depp is still embroiled in legal battles with his ex-wife Amber Heard, as the actress fights to overturn the court settlement against her.

She was forced to pay 10.35 million dollars in damages after a defamation lawsuit, but the actress has asked for it to be overturned because she cannot afford to pay such an amount.

Depp is continuing to add to his projects. He recently sold his debut art

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“What A Come Back!” Dior Sticks With Depp, Renewing Seven-Figure Sauvage Contract Despite DV Allegations

French fashion house Dior has reappointed Johnny Depp as the face of its men’s fragrance Sauvage for a reported multi-million dollar sum.

Depp, 59, has fronted the brand since 2017 in a then $US5 million deal; however, there was speculation he may have been punted following his recent and highly publicised defamation case against his former wife, Amber Heard.

Depp ultimately won the case in early June and was awarded $US15 million ($A21 million) in damages by the presiding judge.

According to the Business of Fashion, Sauvage is now the biggest selling fragrance in the world, be it men’s or women’s.

Dior halted its Depp-fronted marketing during the defamation trial but immediately restarted it – both outdoor and TVCs – once Depp won the case.

Interestingly, Depp’s Dior campaign was criticised in 2019 for allegedly misappropriating native Indian culture.

And the evidence appears to be the brand has made the right move, with social media largely favourable of the actor and musician’s reappointment.

And maths appear to be in Depp’s and Dior’s favour. During the height of the defamation case – that hogged newspaper headlines across the globe –  Dior reported a marked upswing in sales of the men’s fragrance that many pundits put down to as a show of support for the maligned actor.

Meanwhile, others agitated that Dior should’ve parted ways with the Pirates Of The Caribbean star due to allegations of domestic abuse that arose during the trial.

On Monday, the French fashion house shared a series of photos to Instagram featuring monotone stills of Depp before he joined Jeff Beck on stage in Paris, as well as a video of him talking about the cologne.

And it appears social media is on Depp’s side, many people posting their support of the brand for sticking

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Social media reaction to Johnny Depp Dior Sauvage campaign

Watch: Johnny Depp reportedly signs new seven-figure deal with Dior

Johnny Depp has returned as the face of Dior’s Sauvage scent after winning his defamation suit against ex-wife Amber Heard.

The French fashion house shared a series of photos to Instagram on Monday, featuring monotone stills of johnnydepp/” data-ylk=”slk:the actor and musician” class=”link “the actor and musician, 59, before he joined Jeff Beck on stage in Paris, as well as a video of him talking about the cologne.

Depp began his collaboration with Dior back in 2015 and continued it throughout his divorce from Amber Heard. Dior paused airing the Sauvage commercial on TV when accusations of domestic violence circulated but it doesn’t seem that the brand ever completely dropped the Pirates of the Caribbean star.

At the time, the move was seen as controversial by some, with calls from the public for Depp to be removed as a Dior ambassador. But since his win at the defamation trial against Heard in the US in June, the actor’s now firmly back in the Dior fold and his ads are airing again. There are reports swirling that he’s signed a seven-figure deal with the luxury label.

Fans have largely responded positively to the partnership’s revival. “This is awesome news!” commented one Instagram user one of posts shared by Dior Beauty.

Others commented, “Good to see Johnny back!”, “What a come back story!” and “we love you forever”.

Another said, “Well Johnny, it’s wonderful to see you have found your inner tranquility. It’s all in your smile! Welcome back beautiful man!”

Read more: Johnny Depp makes out of court settlement with crew member who accused him of assault

Johnny Depp. (Getty Images)

Johnny Depp is back officially as the face of Dior Sauvage. (Getty Images)

Many more also flooded

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‘Dior would roll in his grave’

johnny-depp” data-ylk=”slk:Johnny Depp” class=”link “Johnny Depp has reportedly signed a multi-year, seven-figure contract with Dior.

The contract will see Depp pocket a reported US$1m (£868,000) for returning as the face of Sauvage fragrance for men.

To announce the deal, Dior posted a video of Depp on stage in Paris where he performed with Jeff Beck.

The caption of the post read: “Watch @johnnydepp as he takes the stage at @olympiahall in Paris, the legendary concert venue where he saw @vanessa.paradis and introduced his kids to @bobdylan. Like Sauvage, it represents the idea of something fearless yet human. By: @gregwilliamsphotography.”

While Depp had never been dropped by Dior during the defamation trial with ex-wife Amber Heard, which Depp won, the post is a sign that the brand intends to continue its relationship with the actor.

Fans were quick to comment on Dior’s post, with one person writing: “Love your support for Johnny.”

Another added: “Dior supporting legends,” while a third said: “Dior y’all real for stayin with JD the whole time.”

However, some fans of the brand weren’t so keen on the news, with one person on Twitter writing: “Christian Dior would roll in his grave knowing Johnny Depp is the ambassador for his fragrance. #BoycottDior.”

The video came after Dior posted teaser shots of the campaign showing Depp at the Paris show.

“Backstage at @olympiahall before the last show. Fearless yet human, just like Sauvage,” one set of images was captioned.

The brand included a quote from Depp on another post promoting the fragrance that read: “Sauvage brings me a lot of memories, a lot of shows. Things that you smelled growing up that if I smell it, it takes me right back and I see the person that used to wear it. It’s a

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