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In addition to red carpet-ready fashion brands owned by inspiring Black creatives, the world is also becoming more diverse in the booming beauty industry, thanks to platforms including Color May Vary and Thirteen Lune, glam legends like Pat McGrath and rising stars like Renée Loiz.
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While your closet is becoming more inclusive as you support founders from all walks of life, don’t sleep on these best-selling Black-owned beauty brands, from favorites led by notable names like Rihanna and Pharrell to viral products from Shani Darden and KNC Beauty.
1. Danessa Myricks Beauty
After leading product development for brands like Kiss and Benefit Cosmetics, self-taught makeup artist Danessa Myricks took the beauty industry by storm when she launched her own brand in an effort to create looks for individuals who felt underrepresented, unseen or ignored by beauty brands. Ignoring industry norms, she began to teach other artists about her techniques and product selections, offering a cult-favorite brand with products beloved by industry pros and celebrities alike.
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder
2. Ami Colé
Founded by Diarrha N’Diaye-Mbaye, Ami Colé (pronounced Ah-Me Co-Lay) is a clean beauty brand made for melanin-rich skin. Best-sellers include their Lip Treatment Oil ($20), Skin-Enhancing Concealer ($24), and Skin-Enhancing Tinted Moisturizer ($32), and eco-friendly packaging features materials that are either recyclable, reusable or biodegradable.
Ami Colé Skin-Enhancing Concealer
3. Shani Darden Skin Care
Shani Darden trained as an esthetician under a leading dermatologist, eventually going out on her own. Her Retinol Reform Treatment