Mercedes’ G-Class leaves mud behind to become Fashion Week art work

LONDON: Mercedes’ enormous G-Class is taking an unusual detour onto the catwalk, and together with fashion brand Moncler, the manufacturer has pimped its off-roader into a work of luxury fashion and sent it to Fashion Week in London.

In a tribute to Moncler’s shiny ribbed puffer jackets, a convertible version of the G-Class has been given huge shiny tyres and a soft top in the same look as the fashion house clothes, according to the manufacturer.

Besides looking like a designer handbag on wheels, the “Project Mondo G” design is full of peculiar contrasts, and while the paint on the G-Class is matt, the buffer decals shimmer and sparkle brightly in the headlights.

Ein neues Universum entdecken: Mercedes-Benz und Moncler enthüllen PROJECT MONDO G Discover A New Universe: Mercedes-Benz and Moncler reveal PROJECT MONDO G

The soft, wavy shapes of these elements also stand in stark contrast to the clear, angular design of the G-Class, says Mercedes design chief Gorden Wagener, praising this contradiction as particularly inspiring.

Officially, the project is only about exploring new ideas, but Sales Director Britta Seeger is already hinting that there could be more to come soon.

Ein neues Universum entdecken: Mercedes-Benz und Moncler enthüllen PROJECT MONDO G Discover A New Universe: Mercedes-Benz and Moncler reveal PROJECT MONDO G

And a look at recent automotive history supports this assumption: About 10 years ago, Daimler’s Smart designers initiated a very similar project with the US artist Jeremy Scott – and then actually produced a limited series of the small car with the fashion designer’s famous angel wings.

Ein neues Universum entdecken: Mercedes-Benz und Moncler enthüllen PROJECT MONDO GDiscover A New Universe: Mercedes-Benz and Moncler reveal PROJECT MONDO G

class=”post-image”Ein neues Universum entdecken: Mercedes-Benz und Moncler enthüllen PROJECT MONDO GDiscover A New Universe: Mercedes-Benz and Moncler reveal PROJECT MONDO G
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These 3 Trends Where All Over The Runways At London Fashion Week

The fashion set have made their second stop on their bi-annual world tour, also known as fashion month.

The latest stop on their sartorial odyssey? London Fashion Week.

From Central Saint Martins to the crypts of Saint Paul’s Cathedral, Britain’s best and brightest talents served up a course of Fall/Winter fashion certainly proven to appeal to the luxury consumer’s appetites.
Or at least make you crave an early winter thanks to the designers most recent interpretations of cold-weather approved ensembles.

Over at the seductive runways at Nensi Dojaka and 16Arlington, their ideas of bracing the cold weather was to not cover up at all. Save for a leather bomber or faux fur coat, these designers focused on silhouettes that were heavy on sensuality and skin-baring ensembles, and light on wet weather materials.

Across the Thames at Chet Lo and Burberry, these respective emerging and established designers prioritised quintessentially British wear through the prevalence of utilitarian, street-wear approved styles.
But nevertheless, these designers collections will soon be pinned at the top of our winter dressing mood boards for the season ahead. Below, the trends that we’ve got our eyes on as ones to watch from London Fashion Week.

Given that London has been an epicentre of arts, culture and fashion since, well, antiquity, it’s expected that the designers showing in England would take sartorial inspiration from England’s vast and rich history.

Irish darling Simone Rocha’s FW/23 collection continued her astute dedication to modernising Victorian-era romanticism, presenting a fairy-tale inspired collection filled with lace bow motifs and naval cues that easily transport us back to the upper echelon of the 19th Century.
Similarly, LVMH Prize winner S.S.Daley followed suit with the aquatic route. However, his collection included nostalgic striped blazer, Robinson Crusoe-type illustrations and contemporary Prince of Wales checks, making
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Aesop’s New Regent Street Store Is All About Georgian and Regency Architecture

LONDON Australian skin care and fragrance brand Aesop is expanding and unveiling a new store on Regent Street in central London.

This is the brand’s fifth store in the British capital. It has other locations in Covent Garden, Seven Dials, Soho and Shoreditch.

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Aesop has moved into the space previously occupied by clothing and outerwear brand Matchless London, which opened a London flagship in May 2021.

The new outpost draws inspiration from the style of Georgian and Regency-era architect John Nash, who designed the Royal Pavilion in Brighton; Marble Arch; Buckingham Palace, and Regent Street with his collaborator James Burton.

The large, minimal space is meant to be an oasis of calm on the busy shopping street, and channel the essence of Aesop.

The oversized, stately basin in the store’s principal room is an ode to the water fountains of Regency architecture; the arched ceilings point to the cupolas of classical design. It’s a first in the U.K. besides Australia where customers can test out the products on their faces.

There are two doors inside: one leads to the Sensorium, which the brand describes as “an intimate space” where customers can sample the fragrances and even diffuse an item of clothing with their chosen Aesop scent by placing the garment on a hanger that’s sprayed and left to linger for a few minutes.

The other door opens to the facial room, which is meant to emulate a cozy living room with soft furnishings complemented by muted timber and cork.

Each Aesop location is distinct, but still keeping with the brand’s minimalism design DNA. - Credit: Courtesy of Aesop

Each Aesop location is distinct, but still keeping with the brand’s minimalism design DNA. – Credit: Courtesy of Aesop

Courtesy of Aesop

Each Aesop location is distinct and in character with its neighborhood, but in keeping with the brand’s minimalist design aesthetic. The Covent Garden

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