Aussie fashion designer launches highly sought-after neon blazers and linen shorts in eclectic prints – after Covid almost saw her give it all up
- Summi Summi was created by mum Ashleigh Vallis and launched in 2019
- The brand has just launched a new collection called Good Luck Highway
An Australian fashion designer who almost had to ‘give up’ her brand during Covid shares what it’s like to bounce back with a new and bolder collection – and fans are besotted with the range.
Ashleigh Vallis, 31, is the proud owner of Summi Summi, an effortlessly cool and neon coloured range of relaxed fits that actually started as a children’s clothing line before transitioning to more mature clientele.
‘All my friends kept asking me for adult sizes so I decided to give it a crack and Summi Summi was born. Summi Summi is what my daughter would say when she wanted more of something,’ Ashleigh explained from her home base in Yamba on the NSW north coast.
‘The first range of basic bodysuits in our famous ribbed cotton was a sell out and I’ve never looked back. We launched that first range in 2019.’
Ashleigh Vallis (pictured in pink) is the proud owner of Summi Summi, an effortlessly cool and neon coloured range of relaxed fits that actually started as a children’s clothing line before transitioning for more mature clientele
The brand’s A Line mini dresses (pictured) are a top-seller because they are ‘simple, timeless and flattering’ but the latest Good Luck Highway collection may prove even more popular
The brand’s A Line mini dresses are a top-seller because they are ‘simple, timeless and flattering’ but the