What Will AI Mean for Fashion?

PARIS — The race to create new artificial intelligence tools promises to revolutionize the fashion industry, from product design to brand communication — but will computers eventually replace creatives?

Underpinning the competition between tech giants is a new era of “generative AI,” a creative artificial intelligence that starts from a prompt and produces original output, like ChatGPT, which is capable of generating elaborate written responses on the basis of a few words.

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The technology has also been infiltrating fashion, through a variety of apps and platforms including art and image generators Midjourney and Stable Diffusion. The development could upend the industry by reducing the need for many junior positions, such as assistant designers, product developers and graphic designers.

Launched in October, supply chain platform Cala’s generative AI feature is built with the deep learning model developed by OpenAI, the U.S. artificial intelligence research laboratory behind ChatGPT. It can throw out designs in seconds with simple word combinations.

Cala and other image generators have catalogued every image that already exists on the internet, and brings together elements to create new images – reality-based but remixed with the AI’s imagination.

A prompt such as “red jacket” will give a user hundreds of iterations, while a more detailed description such as “jacket like Brad Pitt in ‘Fight Club’” will create original variations on the theme.

“You can iterate very quickly through an idea without ever needing to sketch something,” said Cala chief executive officer Andrew Wyatt. Through Cala’s mobile app, a user can also create a design on the fly. “Instead of drawing on the back of a napkin at a coffee shop or a bar, you could just start rendering a real garment,” he said.

Users can also upload their own image and have the AI produce variations of

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A Paradigm Shift For Digital Fashion Business Models

Cofounder at zblocks and at Mergeflo. Globally recognized business builder, thought leader and entrepreneur.

As the fashion industry continues to evolve, the emergence of Web3 and its integration with Web 2.0 technologies is creating a paradigm shift for digital fashion business models. According to a report from Allied Analytics, the global market for digital fashion is expected to grow from $498.7 million in 2021 to $4.8 billion by 2031 at a CAGR of 26.4%. Blockchain and Web3 comprised 33% of this market size and are expected to lead through 2031. Digital fashion is catalyzed by several technologies like 3-D printing, artificial intelligence and augmented and virtual reality, as well as blockchains.

Business Models

The convergence of these technologies and demographic shifts have laid the foundation for several new business models and opportunities within a large and growing market. Let us examine a few.

Virtual Clothing

The most talked about part of the digital fashion value chain involves the creation of virtual clothing and sales to customers. These clothes are worn in virtual environments, such as online games, social media or augmented reality apps. Customers can create their own avatars or use virtual models to try on clothes and buy digital outfits from online marketplaces. They have been an integral part of virtual events, gaming appearances and crowdsourced designs today.

Digital Fashion Rental

People in the physical world often rent outfits like tuxedos, and the NFT rental standards have created opportunities for renting digital clothing. Consumers can rent and use these for a limited time, and smart contract automation returns them to the owner after use.

Digital Styling And Hyper-Personalization

Artificial intelligence has created hyper-personalization in the design of digital clothing that goes beyond the generic sizes of “medium,” “large” and so on. Consumers have a desire for the

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Getting Ready With ‘The White Lotus’ Star Will Sharpe for the SAG Awards

Will Sharpe is numerous things: a writer, a director, one of the many stars in the hit second season of The White Lotus. But he is not, by his own admission, a member of the world of fashion. In fact, he’s far from it. “This is such a new world for me,” he tells W over Zoom. “I don’t know how you’re supposed to talk about it. I don’t know the phraseology.” Despite that, it was Sharpe who was called upon to bring Maximilian Davis’s sophomore collection for Ferragamo to the red carpet, just days after it debuted in Milan. It may have seemed like an odd choice—why not tap Uma Thurman, Hunter Schafer, or any of the other bona fide fashionphiles who sat front row at the presentation? But there’s something about Sharpe that allows him to fit squarely into the vision that Davis has created for Ferragamo over the last two seasons.

“There’s something that feels minimal and not overstated about what [Davis] does,” Sharpe says of the designer’s aesthetic presence at the Italian house. “There is a sort of quiet boldness to it, which is cool.” As it turns out, there’s some crossover with Sharpe in that sense. The actor may not be as outwardly raucous as others in The White Lotus cast, but there’s no denying his presence, something he further proved when he stepped onto the SAG red carpet this past weekend in a custom look from Davis. The actor wore black pants and a collarless jacket with a tapered-in waist. Underneath, a collarless shirt (a “go-to” for Sharpe, according to his stylist Rose Ford) in Davis’s newly signature red hue brought an unexpected element to the chic design. While not directly seen on the runway days before, the suit fit perfectly into the world

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Cai Xukun At Prada, Xiaozhan At Tod’s: Chinese Stars, Designers, Influencers Pack A Punch At Milan Fashion Week

What Happened: Chinese celebrities are back in Milan in full force, and brands and designers are celebrating their much-awaited return. In his Instagram post during Milan Fashion Week, Brunello Cucinelli specially thanked his “dearest friends from China, whom we could welcome back with joy and emotion.” 

There’s a reason for brands to be cheerful. The appearance of local stars at fashion week has made waves on Chinese social media. Italian house Prada, which managed to fly idol Cai Xukun to the show, and Tod’s, which invited actor Xiaozhan, have been trending on Weibo during the Milan events. Fans of the two idols have driven astonishing traffic and exposure for the two brands. 

According to influencer marketing platform Lefty.io, Cai Xukun attracted $3.6 million in EMV (earned media value) for Prada, while Xiaozhan made $3.5 million in EMV for Tod’s. (The data refers to Weibo and Instagram for the tracking period of February 17 to 27). Other stars spotted included actress Zhang Jiani for Max Mara, Guo Caijie for Bottega Veneta, and Li Yuchun for Gucci.

After three years, supermodel Liu Wen has also returned to walking for established brands, closing the Prada and Bottega Veneta shows. Other homegrown models who appeared on the runway include Sun Feifei, Zhang Lina, and Wang Shiyi. The initiative was highly praised by domestic netizens who appreciated seeing Chinese models represented.

The Jing Take: Starting last season, some homegrown influencers have made appearances in the Italian fashion capital, namely Mr. Bags, Yuyu Zhangzou, and Cici Xiang. But this time, they came back en masse. Sitting at the front rows were also Anny Fan, @孙怡静cristine, @季未燃JiweiJW, @Nikki-Min, and @AvaFoo. Many of them were thrilled about the idea of finally attending physical shows.

@孙怡静cristine (2.76 million followers on Weibo) shares with Jing Daily

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China’s ultra fast fashion apps are booming in the U.S

Chinese ultra fast fashion shopping app Temu has risen to the top of the app charts in the U.S. Like its competitor Shein, Temu offers hugely discounted prices across 12 categories, from fashion to toothbrushes.

The Wall Street Journal this week reported Chinese e-commerce apps are actively targeting American shoppers, where “affordable prices and clever use of social media have worked wonders for growth.”

Temu, which in the U.S. is headquartered in Boston but linked to China’s Pinduoduo (now called PDD) has quickly become the most downloaded app in the United States, surpassing Amazon and Walmart. The app has been installed 24 million times since it debuted in September, according to estimates by data tracker Sensor Tower.

While it remains to be seen how profitable China’s e-commerce will hold up by selling ultra-fast fashion in the U.S., heavy investments into marketing campaigns are being targeted all over social media.

PDD’s subsidiary Pinduoduo is one of China’s most popular e-commerce platforms, comparable to Alibaba and JD.com, with approximately 900 million users. CNN states PDD come to prominence with a group-buying business model, allowing users to save money by enlisting friends to buy the same item in bulk.

Mobile-first approach

Many Chinese e-commerce companies, including Temu, have taken a mobile-first approach to their business. This means that they have developed highly advanced mobile apps that make it easy for consumers to browse and purchase products on their smartphones. In the U.S., where mobile commerce is becoming increasingly popular, this approach has helped Chinese e-commerce companies to gain a foothold in the market.

Chinese e-commerce companies are often known for their innovative features, such as live streaming, social commerce, and group buying. These features can be particularly appealing to U.S. consumers who are looking for new and exciting ways to

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Fashion Designers’ One-liners Featured in Marylou Luther’s Vibrant New Book

Improbable as 70 years as a fashion journalist might seem, Marylou Luther remains ever-questioning and curious. A chronicler of more trends than she could ever count, the Nebraskan has been rooted in New York and traveled internationally for decades. All those years of interviews have given Luther a fine-tuned ear for the quotable, and now many of the bon mots that she elicited from designers fill “Be-Spoke: Revelations from the World’s Most Important Fashion Designers.”

With a career that stretches back to the era when Coco Chanel, Christian Dior, Cristobal Balenciaga and other esteemed designers ran their namesake houses, the author’s perspective has widened as the fashion industry has burgeoned. Yohji Yamamoto, Demna Gvasalia, Alexander McQueen, Thom Browne, Rei Kawakubo, Michael Kors, Alexander Wang, Ricardo Tisci, John Galliano, Raf Simons, Alessandro Michele and Derek Lam are among the other featured designers in the colorful Rizzoli-published tome that features vibrant illustrations by Ruben Toledo.

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At times during a recent interview, the 92-year-old instinctively answered a question with a question or flipped a question back, eager to hear another opinion. In highlighting how “Be-Spoke” came to be, Luther also detailed some of her own memorable events in spotting the waves of fashion. The idea for the book surfaced while sifting through her files three years ago and noticed one titled “Designer Comments.” After floating the proposition by her friend of many years Toledo, who was game for the creative endeavor, Luther was off and running.

More than anything, the author wants people to know that designers have something to say, more than just the clothes that they produce. Case in point is André Courrèges, who predicted that trends that impact society for seven years or more always begin after a major calamity or a scientific

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Sports Illustrated Swimsuit model Ella Halikas’ tips for rocking trends at any size

Model Ella Halikas shares how to be stylish at any size.

Model Ella Halikas shares how to be stylish at any size.

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While fashion trends ebb and flow, one thing’s for sure: Confidence and creativity never go out of style. Take it from Sports Illustrated curve model Ella Halikas, who recently recreated two of model-actress Julia Fox’s famously skin-baring styles, writing in her empowering Instagram captions: “Thick girls can rock this ‘fit, too.”

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Halikas, who hit the runway for Miami Swim Week 2022 and appeared in Sports Illustrated’s 2021 swimsuit issue, is known to show off her sense of style both on and off the catwalk. If you’re looking for tips on sporting celebrity- and model-worthy styles yourself, follow Halikas’ advice for finding looks you love at any size.

Copy your favorite celebrities’ outfits

When Halikas saw Fox sporting a teeny, low-rise skirt—as social media bemoaned the Y2K trend resurgence—she sought to prove the style statement’s return isn’t all bad news. “I kind of looked at [the social media reaction] as motivation to prove people wrong that you don’t have to be very small to wear this and rock it,” she says. She recreated the iconic look by cutting apart an Aritzia crop top and an Amazon dress, showing off the homemade matching set in Instagram posts that earned a like from Fox herself.

Whether it’s rising to the occasion with low-rise, thinking Barbiecore pink, or copying a look from your favorite influencer, don’t be afraid to take celebrity-loved trends for a spin. “Once you just do it once or twice, you start to make a habit of going for pieces

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Mixed Reactions as Fashionista Transforms Tote Bag into Skirt in Trending New Video

  • A fashion content creator identified as @_lord.ella__ has left social media users buzzing with reactions
  • This comes after she made a video showing how she transformed a tote bag into a skirt with suspenders
  • However, it appears not so many people are impressed by this fashion hack as they voted down the look

While most fashion hacks are meant to be easy, fun and wearable. However, not every type makes it to the list of approved hacks.

Photos of the fashionista.
Internet users voted down the hack.
Credit: @_lord.ella
Source: Instagram

Recently, a fashion content creator, @_lord.ella__, shared a video in which she showed how she made her tote bag wearable.

In the video, she is seen wearing the tote bag as a skirt with suspenders over a white turtleneck top.

Check it out below:

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“Na to turn am to photoshoot”: Hilarious reactions as lady turns up in matching ankara with chairs

Social media users react


“I’m confused?”


“But where am I gonna put my books now?”


“Hell to the no sorry sis not today.”


“A hack that she kept dragging down… Abeg let’s keep the totes as totes and the privates private.”


“LMFAOOO absolutely not!”


“Come on now……IMMEDIATELY NO!!!”


“It’s really not that bad, people doing too much in the comments lol y’all too big to wear your bags so y’all hating “

Crazy style hack: Lady converts boxer to crop top in simple no-sew method, netizens react

When it comes to fashion hacks, it appears not every method or technique makes the cut and a video currently trending on social media is yet another proof.

A Tiktoker identified as @thequeenofhacks shared a video showing how she converted a pair of boxers into a crop top.

The clip shows the lady putting

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Stunner From Johannesburg Shares Cute Graduation Pic, Leaves Online Peeps Inspired by Brains & Beauty

  • A beautiful babe from Johannesburg is setting social media ablaze after sharing a cute snap of herself on her graduation day
  • The hun, who studied criminology at the University of Pretoria, looked hella cute and noted that she feels so ready to bag another degree
  • Online peeps were very inspired by the lovely lady, complimenting her beauty and wishing her well for the future

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A gorgeous young lady from Johannesburg is setting social media ablaze with cute snaps posted on social media of her graduation.

A lady from Johannesburg is ready for another degree, shared cute graduation snap
Athandwe Jolobe is ready for another degree. Image: Athandwe Jolobe/Instagram and Athandwe Jolobe/LinkedIn.
Source: UGC

Athandwe Jolobe, who holds a degree in criminology that she obtained from the University of Pretoria, looked spectacular in the snap posted on LinkedIn.

The babe, who currently works as a new vehicle stock controller, explained that she feels ready to obtain an additional qualification. How inspiring!

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Mzansi peeps congratulate gorgeous babe for bagging new job as internal auditor

The caption of the brilliant young lady’s post read:

PAY ATTENTION: Follow us on Instagram – get the most important news directly in your favourite app!

“Just thought I’d share an image I’ve never shared before! I think I’m ready for another graduation.”

Online peeps rushed to wish the brainy babe well and complimented her on the stunning graduation look.

Here are some of the coolest reactions on Athandwe’s post:

Nodumo Nyawose is wowed by her beauty:

“Your face is literally perfect.”

Dr Nadira Maharaj is inspired by the babe’s brilliance:

“Congratulations on your achievement.”

Jelele Mokhine is hella amazed:

“Wow, absolutely amazing and priceless.”

Howard D is expecting amazing things:

“Congratulations, Athandwe, on your accomplishments. Well done, and all the

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“What A Come Back!” Dior Sticks With Depp, Renewing Seven-Figure Sauvage Contract Despite DV Allegations

French fashion house Dior has reappointed Johnny Depp as the face of its men’s fragrance Sauvage for a reported multi-million dollar sum.

Depp, 59, has fronted the brand since 2017 in a then $US5 million deal; however, there was speculation he may have been punted following his recent and highly publicised defamation case against his former wife, Amber Heard.

Depp ultimately won the case in early June and was awarded $US15 million ($A21 million) in damages by the presiding judge.

According to the Business of Fashion, Sauvage is now the biggest selling fragrance in the world, be it men’s or women’s.

Dior halted its Depp-fronted marketing during the defamation trial but immediately restarted it – both outdoor and TVCs – once Depp won the case.

Interestingly, Depp’s Dior campaign was criticised in 2019 for allegedly misappropriating native Indian culture.

And the evidence appears to be the brand has made the right move, with social media largely favourable of the actor and musician’s reappointment.

And maths appear to be in Depp’s and Dior’s favour. During the height of the defamation case – that hogged newspaper headlines across the globe –  Dior reported a marked upswing in sales of the men’s fragrance that many pundits put down to as a show of support for the maligned actor.

Meanwhile, others agitated that Dior should’ve parted ways with the Pirates Of The Caribbean star due to allegations of domestic abuse that arose during the trial.

On Monday, the French fashion house shared a series of photos to Instagram featuring monotone stills of Depp before he joined Jeff Beck on stage in Paris, as well as a video of him talking about the cologne.

And it appears social media is on Depp’s side, many people posting their support of the brand for sticking

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