The number of beauty products out there is dizzying. Some claim to erase wrinkles, others promise long lashes, but not all of them deliver on those claims. When we find something life-changing that follows through on its promises, we want to share it with the world. And so do Amazon shoppers — when a beauty product with enough five-star reviews to give them cult-favorite-level status, it’s worth a second look — especially when it’s on sale. We’ve sifted through Amazon’s beauty section for under-the-radar products on sale and have the reviews to back up the hype. Scroll down for the cult-favorite beauty products at Amazon that are on sale — and they’re all under $20.
We all know that ice can help reduce swelling anywhere on your body, but it works magic on a puffy face. This little gadget makes that easy. It works kind of like a jade roller, only it has a head that you freeze before rolling it across your face or part of your body that needs cooling.
“I absolutely love this ice roller,” wrote a happy shopper. “I use it with my night time serum every night before bed and I wake up much less puffy and relaxed than how I felt before it. Taking 5 minutes to just roll the ice over your face is the minimum you should do for relaxation. I’m buying them for all my friends!”
Amazon shoppers may have found the solution to fine lines and puffiness around the eyes — and it’s nearly 40% off right now. This cream is from RoC whose skincare products are a favorite among celebs like Sarah Jessica Parker, but this is one regular folks get behind — it’s already garnered more than 19,000 five-star reviews.
“Worked so quickly,” wrote a rave reviewer. “My daughter told me on day a couple of months ago that my eye makeup wax starting to cake around my eyes. I have always moisturized my face and would use the same cream around my eye area. I researched and read a lot of reviews on lots of different eye creams and chose ROC. I noticed a difference in 2 weeks, my eyes actually look brighter and wrinkles in my inner eyelids disappeared. ROC is something I will use for years to come.”
An Amazon’s Choice product, this retinol lotion is formulated to target wrinkles and sagging skin on your entire body, not just your face. It’s infused with natural antioxidants like black tea, aloe vera and chamomile along with ferulic acid to improve the appearance of aging skin.
“No more crepey skin!” wrote one five-star fan who calls herself a ‘Hot Grandma’. “I have tried SO many products for the crepey skin on my upper arms. They’ll moisturize and make my skin soft, but the wrinkles remain. This one actually works. The wrinkles diminished greatly after only a couple of uses.”
Smooth and creamy, this hydrating lipstick is getting a lot of attention on TikTok for having a shade comparable to the celeb-loved Charlotte Tilbury Pillow Talk. The $6 price tag is enough to add this tube of lipstick to your cart, but it’s the 19,000 five-star reviews that will convince you to buy it in bulk.
“The shade I picked up was 181 intense,” wrote a happy shopper. “This is quite possibly the most flattering natural shade I’ve worn. This is gorgeous and I have tried so many lip products trying to find one that won’t make me look clownish. I’m happy I didn’t have to get the expensive branded lipstick.”
The Activscience Neck Firming Cream is formulated to help reduce the appearance of fine lines and wrinkles. It targets a sagging neck with hydrolyzed collagen, hyaluronic acid, retinol and aloe — four of the most powerful anti-aging ingredients out there. Amazon shoppers are soaking it up.
“I can hide my saggy boobs and my flappy underarms, but I can’t wear a turtleneck in Alabama in the summer,” wrote one of 7,000 five-star fans wrote. “I have been using the triple-neck-firming cream just over a week and already see results. I actually keep it on my desk at work and use it a few times throughout the day. If it continues to do what it has, I can’t wait to see my neck in a month!”
It’s time to stop using a washcloth on your face: Amazon’s #1 bestselling facial cleansing brush is down to just $17 on Amazon right now! By “#1 bestselling”, we mean nearly 20,000 Amazon shoppers give it a five-star rating. Very much like the popular, more expensive Clarisonic Facial Cleanser, this gadget combines a brush with vibrations to lift dirt and oil from your skin to reveal a soft complexion — but Amazon shoppers say it goes above and beyond what it’s designed for.”
“I did not expect for this brush to remove my nose blackheads so well,” wrote one rave reviewer. “I have very dry skin that tends to get DULL quite often. It is the reason why I bought this product, because I thought perhaps a deep cleanse/exfoliation in brush form would help, and it sure did. My skin looks and feels amazing.”
Mature skin gets thirsty and this hyaluronic acid serum is that tall drink of water the internet raves about for your face. It’s lightweight and gives your face a cooling sensation as it hydrates. With more than 10,000 five-star reviews, it might be the moisture your skin needs.
“As a 60+ year old with dry sensitive skin, I am always needing something to give my skin more moisture,” reported a rave reviewer. “This product is great. It accomplished that without leaving my skin feeling greasy.”
Lashes thin with age, but TikTokers seem to have found the fountain of youth in the form of mascara. This $10 tube has an incredible number of five-star reviews — more than 68,000! Not only do they love it for its lengthening power, but they say it’s just as good as designer brands.
“I was looking for a cheaper alternative for Benefit Roller Lash mascara which was my fave until I tried this Maybelline Sky High mascaras,” wrote a beauty enthusiast. “It is just as good and more affordable. I originally bought these to be an everyday mascara and save my more expensive mascaras for going out but I seem to just stick to using the Sky high waterproof for my going out looks as well.”
If you’re tired of eyeshadow dust polluting your makeup bag, it might be time to transition to an eyeshadow pencil. The color goes on soft and creamy with no mess. This one is a fan-favorite with more than 27,000 five star reviews. And have you checked out that price?
‘”I had this on my ‘makeup to buy’ wishlist for like 3 years,” wrote a five-star fan. “Finally the other day on impulse I was like I have five bucks I’m buying it. Well… My life has changed for the better and let me tell you I wish I had done it so much sooner. It brightens the inner corners of my eyes and adds a pop of highlight to my Cupid’s bow and brow bone in a way that would make you think I was a 22 year old super model, rather than a 44 year old house painter. People are so captivated by the gleam that they barely notice my butt sagging so this has taken the place of my gym membership. It’s brought me closer to finding love, I’m pretty sure.”
Formulated specifically for post-acne skin, this retinol serum promises to refine skin texture over time. It also claims to minimize pores. With an army of nearly 20,000 five-star fans, this is a product worth checking out.
“I suffered from terrible acne for my entire adult life and after undergoing a very harsh treatment with my dermatologist, the acne disappeared but I was left with deep scars, dry skin (it was oily before), ultra sensitivity to pretty much anything and dermatitis,” reported an acne sufferer. “I tried a bunch of products and nothing helped, most things left me with a pretty nasty rash, even stuff that was designed for sensitive skin. I decided to make the switch to Cerave and now I couldn’t be happier with the results! I made every step of my routine a Cerave product and I can really see the results! I was really depressed because of my skin but I finally got my confidence back!”
Wearing flip flops and sandals in the summer can wreak havoc on your feet, but the cold dry weather of winter doesn’t do your feet any favors either. Fortunately, this set of feet peeling masks can help get that soft skin back, no matter what the season is. You slip these on your feet for an hour and in two weeks, the dead skin flakes away to reveal the supple feet you’ve been missing. There are more than 11,000 rave reviewers who get behind this feet-saving treatment.
“Wow,” shared one shocked shopper. “I’m always skeptical when I purchase health/beauty products like this and usually end up with lackluster results. But with this I’m impressed! I can’t decide if I’m grossed out or amused but this product is worth more than any pedicure you can receive if you’re wanting to rid of dead skin. I had a special event the following week so made sure I soaked my feet everyday to hurry the peeling process. Used the foot mask on a Sunday; no peeling on Monday; minimal peeling on Tuesday and then it was a poppin peelin party on Wednesday. Buy it people!”
Brows thin with age and if yours were patchy to begin with, meet this wonder pomade from Maybelline. It helps you fill in your brows where hair growth is sparse or patchy to give the illusion of full eyebrows. It even comes with a dual-sided applicator brush to help you sculpt your brows. More than 8,000 five-star reviewers have already filled in their brows.
“I just turned 73 and my brows have thinned and I have some gray ones,” wrote one rave reviewer. “I’ve used a lot of different pencils and liquids and this is my favorite in just trying it out today! Perfect color for a woman of a certain age who is blonde and used to have naturally dark brows. I don’t want them that dark anymore but I need a blonde that is a on the taupe side, that doesn’t have any orange pigment. I love this color and the way this product easily goes on, fills in the brows and covers the gray hairs. I highly recommend it!”
For a flawless, perfectly defined eye, Amazon shoppers can’t get enough of the Epic Ink Liner from NYX. It gives you long-lasting results with its waterproof formula and a well-defined finish with its precision tip. Nearly 49,000 five-star reviewers rely on this liquid liner to face the world.
“My go-to eyeliner used to be the tattoo liner by Kat Von D. But of course at $20+ for a liner that I used regularly it just wasn’t affordable,” wrote a satisfied budget shopper. “I decided to give this a shot about a year ago when I went to a water park. This eyeliner is ridiculously water-proof. Of course if you rub your eyes it’ll come off but if you leave it as is it’s fine. And when you reapply it doesn’t do that annoying layering most liners do. It’s become my absolute favorite liner to use and it’s super easy to get the perfect line. I can’t recommend this enough. It’s been with me through water parks, hot summer days, rainy days, excessive sweating, and those emotional moments. It’s a heckin’ great liner for the price point!”
Thinning lips come with age, but you don’t have to get injections to give them a boost. This lip plumper contains peppermint to give your lips a little more volume and it uses vitamin E to keep them soft. More than 5,000 five-star reviewers are already feeling the effects!
“I’m older now and my lips were thinning,” shared a delighted shopper. “After using this product for a week my lips are back to being full and feel great. Product needs to be used on clean lips and expect a slight burning sensation the first few times of use You get used to initial feel and your lips calm down quickly. My lips stay full all day long. Excellent price too! Highly recommend.”
If you’re mourning the loss of collagen and elasticity in your skin, this collagen day and night cream from L’Oreal may just be your new jar of youth. It claims to give your skin an intense dose of hydration to restore its youthful bounce. With more than 22,000 five-star ratings, Amazon reviewers back up that claim.
“I have used this moisturizer for [what] seems like forever,” shared a loyal user. “I’m now in my mid 80s and people that don’t know me think I’m in my late 60s or early 70s. They always ask me what my secret is and I tell them about this moisturizer. I use it morning and night.”
This is the tinted moisturizer that does it all! Not only does it moisturize and even out skin tone, it also contains retinol to increase collagen production for tighter skin. On top of all that, it contains sunscreen to protect your skin from harmful UV rays. More than 8,000 five-star reviewers are already enjoying the benefits. One shopper liked it so much, he stole a tube from his girlfriend after a scuba diving trip.
“I don’t even notice I put anything on, not even that ugly white residue look from normal sunblock,” he shared. “It even gave me a bit more of an even complexion. Of course, I am not giving her the satisfaction of knowing how much I like it at this point but I am definitely not complaining about it which I know she can see right through. However, at the end of a full day on the beach and realizing how well it worked I cave and acknowledge her undeniable wisdom. At the end of the trip I snag the tube with a full on backstory ready of how it mysteriously ended up in my bag. This is my second tube. The end.”
Vitamin C serum has been getting a lot of love in the last few years, and with more than 68,000 five-star reviews, Amazon customers are particularly fond of TruSkin’s serum. It features its namesake Vitamin C along with hyaluronic acid and Vitamin E to reduce signs of aging like fine lines, wrinkles and dark spots. Expect brighter, firmer skin — and a lot of compliments. “This product saved my skin,” is the ultimate praise one Amazon customer gave it. Maybe it’ll save your skin, too.
If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)
The reviews quoted above reflect the most recent versions at the time of publication.
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